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VOL. XI ISSUE VI JUNE 2004

 

 


Wanted: a pro-active media
K Kannan & Bhupesh Joshi


India’s moment

Vinay Lal

The disability vote
KV Priya

Including the excluded

Ashish Sen

           

Missing on prime time
George Abraham

 

The narrow confines of beauty

Sujata Goenka

 

The struggle for access

Thoraya

 

Just do it

Sevanti Ninan

 

Terms of endearment

Vedabhyas Kundu

 

Dance of death

Preeti Singh

 

Light at the far end of a bloody tunnel

Geeta Seshu

 

Democratic roots

Film review:  
Carry on, Doc!

Refractive Index

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 Wronged rights?

Coverage of disability issues is a right, not a favour, the writer argues


There are many issues that demand the attention of the media: disability is one of them. This last statement makes two points: (a) disability issues demand and deserve consistent examination by the media and (b) like many other serious concerns, disability issues are also a victim of the nearly total Ambush by the Tabloid Press. The former needs no elaboration for the aware reader but the latter is particularly relevant in the context of this article.
For disability activists who berate the media’s lack of sensitivity to their crusade, it must be said that such a fate is common to many other critical concerns – be it the rights of children, the elderly, women, Dalit, victims of HIV-AIDS, the tribal, slum dwellers, agriculturists, labourers, craftspeople...the list is open to a distressingly large number of additions. Somewhere in this legion of voices that must speak for the sake of this country’s collective conscience, disability too has much to say. And, even though it is not heard as well as it should be, disability is increasingly all about ability.
Jayshree Raveendran, founder of Ability Foundation as well as the country’s first cross-disability magazine (Success & Ability) and first radio programme for the disabled (AIR, Chennai A), is perhaps best qualified to comment on the troubled relationship between the media and disability. Raveendran has had long experience in dealing with the media, both as an activist insider and as a seasoned editor herself. To a question on what she expected from the media with regard to the issues related to disability, she said, “Media is such a powerful thing that it has the power to make or mar existing things. Today, with disability issues moving away from the concept of charity onto rights, it is imperative that media looks upon news on various disability issues as hard news rather than soft news.”
She continues, “The way I see it, issues of disability are as all encompassing as life itself. You think of education – there is disability there, you speak of women’s empowerment – there is disability there, you think of employment, sports, anything – disability figures everywhere. The role of media in changing society’s view of disability and disabled people cannot be overemphasised. The press plays an important role in promoting public policies that benefit the disabled and help integrate them into society. There should, however, be better communication between the media and organisations representing the rights of disabled people.”
She adds, “The language used when talking to or about persons with disabilities is also important in reducing stigma. People with disabilities face numerous architectural, occupational, educational, and communication barriers as a result of which interpersonal contact between non-disabled and disabled persons is still very limited. Therefore, mass media images provide many of the cultural representations of disability. It, therefore, needs a lot of focus and accurate comprehension.”
When asked where she thought media had failed, Raveendran said, “Media has, by and large, avoided covering disability rights issues and still seems more inclined to do the soft story of the ‘courageous’ individual who has not let disability slow him/her down. The focus is mainly on the courageous cripple instead of the capable disability activist. These ‘special stories’ have for decades provided the only glimpses of the lives of people with disabilities. No wonder then, that what the public thus learns is that disability is a personal problem, not a problem of social oppression and that there are a handful of ‘courageous’ disabled people who are heroic and can overcome just about anything ‘even though they are handicapped’. These ‘human interest’ pieces most often replace coverage of disabled people’s long, arduous fight against being shut out of the system, of being forced into segregation and an isolated life because of the lack of services in the community. Disability issues are still not perceived as ongoing, newsworthy issues that require steady and continuous exposure.”
She also feels, “There also exists, some reporters’ own perceptions on disability which cause problems in coverage. Treading up a strange path themselves, quite a few are at a loss to know how to refer to the disabled person. Persons with disability and activists prefer to be cited as ‘disabled’ rather than ‘handicapped’ and would rather avoid euphemisms like ‘physically challenged’ or ‘differently abled’ or ‘especially abled’. Thus the belief by the mainstream society that disabled people cannot be productive, and always need segregated educational facilities, further leads to exclusion by universities and in the workplace.”
To tip the balance, “Media has today taken that difficult first step in increasing an awareness of the rights of disabled persons. There is, by and large, greater coverage today than there was yesterday and today’s journalists are by and large, more informed about some of the disability issues than before. I would like to see more positive coverage. Media needs to understand that coverage of disability issues is a right, not a favour.”

Says Poonam Natarajan, founder-director of Vidyasagar, Chennai (formerly Spastics Society of India, Chennai), “Personally, I think the media has played a crucial role in creating awareness about disability issues. We have moved forward in the last two decades, thanks to the media. People have also started relating to disability as a social and human rights issue, instead of a medical one. However, more needs to be done. I think the media should be more issue-based and try and move away from just event reporting. But on the whole I think the disability sector should thank the media. Lets hope our issues get more centre stage in the future.”
Raveendran recommends that, “We need to reach out to the public and make everyone aware of disability resources. We need to educate health professionals, and several public utility personnel too, on disability issues. We need to promote architectural, communication and attitudinal accessibility, equal treatment and the necessary accommodation for a barrier free environment to live in, in every aspect of life. Finally, we need to come together as a community, look beyond the disability and at a person as a person first, disabled or non-disabled only next so that we may break barriers together. A disabled person is also a whole person who has to live a whole life.”
Further, disability generally brings to mind the issues related to physical handicap but not mental illnesses. Even within the sphere of disability, where a great deal of work is being done by non-government efforts, there is little interaction or synergy between organisations working in what has become two distinct spheres of disability – physical and mental – with the latter being even more neglected. The only possible exception to this scenario is organisations working with children affected by cerebral palsy, who often address areas that concern both.
Launching a countrywide campaign in early February this year, the president APJ Abdul Kalam stressed the necessity to remove the stigma associated with mental illness and its resultant disability. On the occasion of the 20th anniversary of the nodal non-government organisation, the Schizophrenia Research Foundation (SCARF), Dr Kalam said that reducing the discrimination so closely associated with schizophrenia will bring more patients forward for early intervention. But, says Vandana Gopikumar, co-founder of The Banyan, a home for mentally ill women in Chennai, “Media support is not need-based but is rather the outcome of the public relations skills of the organisations that work for the cause, any cause.”
Says Dr Shobini Rao, a leading researcher and Professor of Clinical Psychology at the National Institute of Mental Health and Neurological Sciences, Bangalore, “Schizophrenia affects its victims across the social spectrum. The loss to society is huge. Do not exclude and isolate the mentally ill. Only when we accept them can we move forward and find solutions. Also, we need to augment resources. There are funds, sympathy and awareness available for problems like malaria or blindness or family planning. Schizophrenia, however, remains untouchable at all levels – policy, funding, infrastructure, treatment and media support.” Media undoubtedly has a crucial role to play, at all levels and across various forms, assisting civic society in fulfilling its duty of understanding and finding avenues to overcome mental disability.
To make things better, we must first understand. And for that to happen, media must understand first.

Media manual

  1. Give as much importance to disability issues as given to other issues.

  2. Wider coverage of disability issues will help raise awareness among people.

  3. Concentrate on issue-based coverage, i.e. don’t encourage hero-worshiping of people with disability for doing simple things, instead use the space and time for raising awareness on issues.

  4. Keep in constant touch with activists, NGOs, etc. who are working on the issue. This will enable raising awareness on the day-to-day events in the disability sector among the general public and influence policy makers.

  5. Help the sector raise awareness among people and most importantly, rural people with disability, about the existence of various laws for people with disabilities.

  6. Assign a reporter/correspondent to disability issues.

  7. Stop projecting people with disabilities as negative characters and jokers alone.

  8. Much care should be taken in using vocabulary. Avoid using terms such as crippled, lame, etc.

  9. Do not label a person with his/her disability.

  10. Remember people with disabilities do not need sympathy, but empathy.

  11. People with disabilities are also citizens of the country and have equal rights like any one else.

Courtesy: Vidyasagar, Chennai

Lalitha Sridhar is a freelance journalist reporting on development issues.

 

  

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Copyright ©Foundation for Humanisation. All Rights Reserved

 

by Lalitha Sridhar


Farzana

“The way I see it, issues of disability are as all encompassing as life itself. You think of education – there is disability there, you speak of women’s empowerment – there is disability there, you think of employment, sports, anything – disability figures everywhere. The role of media in changing society’s view of disability and disabled people cannot be overemphasised.

Enabling airwaves

 AIR Chennai’s radio show for the disabled has made waves

A small revolution has been taking place on the airwaves through the country’s first radio programme aimed at the disabled. Since June 2002, each Thursday morning at 8.30, All India Radio’s Madras-A beams a 15-minute capsule that has been well conceived and meticulously executed. The programme’s 100th episode was aired in May 2004.
With software provided by Ability Foundation, a cross-disability non-government organisation, and the production handled by AIR itself, this interesting and cost-effective experiment reaches out to rural and urban listeners all across Tamil Nadu and Pondicherry. What its makers did not quite plan on has been the tumultuous response the programme has received.
Says Jayshree Raveendran, Director of Ability Foundation, whose brainchild this initiative is, “The radio programme has created history, albeit a silent one, in the disability world in India and also – by their own admission – at AIR. The response has been so overwhelming that we are ourselves awestruck at the magnitude of the task ahead and the responsibility before us. We’ve been touched beyond measure by the letters and phone calls that tell us that we have given a new use, another dimension, to AIR itself.”
Noted actor-director Revathy Menon, the anchor of the programme, observes with stirring conviction, “Are you aware that there are more than 70 million disabled people in India?  In which case, there should, by rights, be a corresponding wealth of information available to people – on counselling, guidance, education, jobs, available facilities, legal rights, human rights, travel concessions ... so many more!
“Yet, most people do not even know where to turn for initial problems like: ‘My daughter has low vision and needs a school which is sensitive to her needs. Where do I go? Is a blind school the answer? Can I admit her in a mainstream school?’ Or, ‘My son is a spastic, a wheelchair-user, and has to appear for an exam and the hall is on the first floor. The authorities won’t help, is there something I can do?’”
Scripted in Tamil, Thiramayil Disayil (Towards Ability) is divided into three principal sections, the first of which is Arivom, Unarvom (To understand, To realise) that provides useful information to the person with a disability, to the parent, the teacher and/or the caregiver.


Since the first step to demanding our rights is to know them, the Chattam Enna Chollugirathu (What the law says) section looks into the rights and entitlements that are the due of disabled people, and their implications. Various aspects of the Persons with Disabilities Act 1995 are discussed, since it recognises the rights of disabled people, and spells out the obligations of the government and the rest of society in ensuring and promoting the full participation of disabled people in society. Also in focus is the National Trust Act, which specifically looks at people with mental retardation, autism and cerebral palsy, whose specific needs are not covered under the PWD Act.
In Santhippom, Pesuvom (We meet, We speak), there is first-hand information from eminent people, disability activists as well as policymakers, who elucidate about new thinking and developments in this field. And finally, Revathy Menon answers one question per week in Neengal Kaetta Kaelvi (The question you have asked), the help line segment.
The presentation is upbeat and positive. Says Raveendran, “The idea is to get the disability sector out of the charity mode. We have to come out of this ‘will you help me?’ attitude of desperation and helplessness. It is not about being thankful for what is being doled out but to assert ourselves. And that can only come from empowerment that again comes from education. That will remain the focus of this programme.”
Menon says, “A disabled person is a whole human being and needs to live a whole life – the same as anyone else. Everyone is part of society and needs to live life to the fullest extent. And of course, everyone can! All it takes is the thought. The thought to provide the right environment and barrier-free conditions – whether by making buildings accessible to everyone or by providing visual inputs for deaf people or audio inputs for the blind, making schooling inclusive, providing opportunities in employment, promoting independent living and recognising talents. All it takes is the thought. Of course it has to be put into action and hey presto, we find that there was a solution to the problem all along!”
Says Pushpam Bright, producer for Thiramayil Disayil at AIR, Chennai, “We have been able to give constructive suggestions. For example, it was important to communicate in a chatty, lively and interesting style. But it has been a learning experience even for us. We all have sympathy but we do not know how to improve matters. Ability Foundation has been guiding us in the correct usage of terms and the manner in which messages are delivered. We have to be very careful and be politically correct – we have to emphasise that there is no differentiation but rather, this is about integration.”
Per-station sponsorship support per programme costs about Rs 700 and across the whole of Tamil Nadu, a programme of this duration needs only about Rs 4,000 of advertising support. Within the first six months, the number of radio listeners in Chennai alone was 1.5 million.
Raveendran benefited from her interaction with Jean Parker of Empowerment Productions, an independent producer from Denver, USA. Parker, a visually impaired creator, producer and programme host of Disability Radio Worldwide, is quoted in an interview in Success & Ability’ (the Foundation’s bi-monthly publication) as saying that her programmes, which discuss disability from a human rights perspective, get a surprisingly enthusiastic response from non-disabled persons too.
Over the past two years, the programme has broadened its coverage to include topics such as elections, the right to vote, overcoming difficulties in voting (for the disabled) and so on. Topical information like government schemes and their deadlines are provided well in advance. There are listeners who say they have heard each and every episode!
Raveendran hopes that upcountry stations will broadcast translated versions. Ability Foundation is also in the process of establishing a website designed for 100 per cent accessibility.

Says Janaki Pillai of Ability Foundation, “For us it is a great feeling to have come this far and to continue to generate unstinting support from our listeners. Expansion remains on our wish list but, for the moment, we are still spearheading something unique.”                           LS

Article courtesy: Women’s Feature Service