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Wronged
rights?
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Coverage
of disability issues is a right, not a favour, the writer argues
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There
are many issues that demand the attention of the media: disability
is one of them. This last statement makes two points: (a)
disability issues demand and deserve consistent examination by the
media and (b) like many other serious concerns, disability issues
are also a victim of the nearly total Ambush by the Tabloid Press.
The former needs no elaboration for the aware reader but the
latter is particularly relevant in the context of this article.
For disability activists who berate the media’s lack of
sensitivity to their crusade, it must be said that such a fate is
common to many other critical concerns – be it the rights of
children, the elderly, women, Dalit, victims of HIV-AIDS, the
tribal, slum dwellers, agriculturists, labourers,
craftspeople...the list is open to a distressingly large number of
additions. Somewhere in this legion of voices that must speak for
the sake of this country’s collective conscience, disability too
has much to say. And, even though it is not heard as well as it
should be, disability is increasingly all about ability.
Jayshree Raveendran, founder of Ability Foundation as well as the
country’s first cross-disability magazine (Success &
Ability) and first radio programme for the disabled (AIR,
Chennai A), is perhaps best qualified to comment on the troubled
relationship between the media and disability. Raveendran has had
long experience in dealing with the media, both as an activist
insider and as a seasoned editor herself. To a question on what
she expected from the media with regard to the issues related to
disability, she said, “Media is such a powerful thing that it
has the power to make or mar existing things. Today, with
disability issues moving away from the concept of charity onto
rights, it is imperative that media looks upon news on various
disability issues as hard news rather than soft news.”
She continues, “The way I see it, issues of disability are as
all encompassing as life itself. You think of education – there
is disability there, you speak of women’s empowerment – there
is disability there, you think of employment, sports, anything –
disability figures everywhere. The role of media in changing
society’s view of disability and disabled people cannot be
overemphasised. The press plays an important role in promoting
public policies that benefit the disabled and help integrate them
into society. There should, however, be better communication
between the media and organisations representing the rights of
disabled people.”
She adds, “The language used when talking to or about persons
with disabilities is also important in reducing stigma. People
with disabilities face numerous architectural, occupational,
educational, and communication barriers as a result of which
interpersonal contact between non-disabled and disabled persons is
still very limited. Therefore, mass media images provide many of
the cultural representations of disability. It, therefore, needs a
lot of focus and accurate comprehension.”
When asked where she thought media had failed, Raveendran said,
“Media has, by and large, avoided covering disability rights
issues and still seems more inclined to do the soft story of the
‘courageous’ individual who has not let disability slow
him/her down. The focus is mainly on the courageous cripple
instead of the capable disability activist. These ‘special
stories’ have for decades provided the only glimpses of the
lives of people with disabilities. No wonder then, that what the
public thus learns is that disability is a personal problem, not a
problem of social oppression and that there are a handful of
‘courageous’ disabled people who are heroic and can overcome
just about anything ‘even though they are handicapped’. These
‘human interest’ pieces most often replace coverage of
disabled people’s long, arduous fight against being shut out of
the system, of being forced into segregation and an isolated life
because of the lack of services in the community. Disability
issues are still not perceived as ongoing, newsworthy issues that
require steady and continuous exposure.”
She also feels, “There also exists, some reporters’ own
perceptions on disability which cause problems in coverage.
Treading up a strange path themselves, quite a few are at a loss
to know how to refer to the disabled person. Persons with
disability and activists prefer to be cited as ‘disabled’
rather than ‘handicapped’ and would rather avoid euphemisms
like ‘physically challenged’ or ‘differently abled’ or
‘especially abled’. Thus the belief by the mainstream society
that disabled people cannot be productive, and always need
segregated educational facilities, further leads to exclusion by
universities and in the workplace.”
To tip the balance, “Media has today taken that difficult first
step in increasing an awareness of the rights of disabled persons.
There is, by and large, greater coverage today than there was
yesterday and today’s journalists are by and large, more
informed about some of the disability issues than before. I would
like to see more positive coverage. Media needs to understand that
coverage of disability issues is a right, not a favour.”
Says Poonam Natarajan, founder-director of Vidyasagar, Chennai
(formerly Spastics Society of India, Chennai), “Personally, I
think the media has played a crucial role in creating awareness
about disability issues. We have moved forward in the last two
decades, thanks to the media. People have also started relating to
disability as a social and human rights issue, instead of a
medical one. However, more needs to be done. I think the media
should be more issue-based and try and move away from just event
reporting. But on the whole I think the disability sector should
thank the media. Lets hope our issues get more centre stage in the
future.”
Raveendran
recommends that, “We need to reach out to the public and make
everyone aware of disability resources. We need to educate health
professionals, and several public utility personnel too, on
disability issues. We need to promote architectural, communication
and attitudinal accessibility, equal treatment and the necessary
accommodation for a barrier free environment to live in, in every
aspect of life. Finally, we need to come together as a community,
look beyond the disability and at a person as a person first,
disabled or non-disabled only next so that we may break barriers
together. A disabled person is also a whole person who has to live
a whole life.”
Further, disability generally brings to mind the issues related to
physical handicap but not mental illnesses. Even within the sphere
of disability, where a great deal of work is being done by
non-government efforts, there is little interaction or synergy
between organisations working in what has become two distinct
spheres of disability – physical and mental – with the latter
being even more neglected. The only possible exception to this
scenario is organisations working with children affected by
cerebral palsy, who often address areas that concern both.
Launching a countrywide campaign in early February this year, the
president APJ Abdul Kalam stressed the necessity to remove the
stigma associated with mental illness and its resultant
disability. On the occasion of the 20th anniversary of
the nodal non-government organisation, the Schizophrenia Research
Foundation (SCARF), Dr Kalam said that reducing the discrimination
so closely associated with schizophrenia will bring more patients
forward for early intervention. But, says Vandana Gopikumar,
co-founder of The Banyan, a home for mentally ill women in Chennai,
“Media support is not need-based but is rather the outcome of
the public relations skills of the organisations that work for the
cause, any cause.”
Says Dr Shobini Rao, a leading researcher and Professor of
Clinical Psychology at the National Institute of Mental Health and
Neurological Sciences, Bangalore, “Schizophrenia affects its
victims across the social spectrum. The loss to society is huge.
Do not exclude and isolate the mentally ill. Only when we accept
them can we move forward and find solutions. Also, we need to
augment resources. There are funds, sympathy and awareness
available for problems like malaria or blindness or family
planning. Schizophrenia, however, remains untouchable at all
levels – policy, funding, infrastructure, treatment and media
support.” Media undoubtedly has a crucial role to play, at all
levels and across various forms, assisting civic society in
fulfilling its duty of understanding and finding avenues to
overcome mental disability.
To make things better, we must first understand. And for that to
happen, media must understand first.
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Media
manual
-
Give
as much importance to disability issues as given to
other issues.
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Wider
coverage of disability issues will help raise awareness
among people.
-
Concentrate
on issue-based coverage, i.e. don’t encourage
hero-worshiping of people with disability for doing
simple things, instead use the space and time for
raising awareness on issues.
-
Keep
in constant touch with activists, NGOs, etc. who are
working on the issue. This will enable raising awareness
on the day-to-day events in the disability sector among
the general public and influence policy makers.
-
Help
the sector raise awareness among people and most
importantly, rural people with disability, about the
existence of various laws for people with disabilities.
-
Assign
a reporter/correspondent to disability issues.
-
Stop
projecting people with disabilities as negative
characters and jokers alone.
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Much
care should be taken in using vocabulary. Avoid using
terms such as crippled, lame, etc.
-
Do
not label a person with his/her disability.
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Remember
people with disabilities do not need sympathy, but
empathy.
-
People
with disabilities are also citizens of the country and
have equal rights like any one else.
Courtesy:
Vidyasagar, Chennai |
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Lalitha
Sridhar is a freelance journalist reporting on development issues.
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Send
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Copyright
©Foundation for Humanisation. All Rights Reserved
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by
Lalitha
Sridhar
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Farzana
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“The
way I see it, issues of disability are as all encompassing as life itself. You
think of education – there is disability there, you speak of women’s
empowerment – there is disability there, you think of employment, sports,
anything – disability figures everywhere. The role of media in changing
society’s view of disability and disabled people cannot be overemphasised.
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Enabling
airwaves
AIR
Chennai’s radio show for the disabled has made waves
A
small revolution has been taking place on the airwaves through
the country’s first radio programme aimed at the disabled.
Since June 2002, each Thursday morning at 8.30, All India
Radio’s Madras-A beams a 15-minute capsule that has been well
conceived and meticulously executed. The programme’s 100th
episode was aired in May 2004.
With software provided by Ability Foundation, a cross-disability
non-government organisation, and the production handled by AIR
itself, this interesting and cost-effective experiment reaches
out to rural and urban listeners all across Tamil Nadu and
Pondicherry. What its makers did not quite plan on has been the
tumultuous response the programme has received.
Says Jayshree Raveendran, Director of Ability Foundation, whose
brainchild this initiative is, “The radio programme has
created history, albeit a silent one, in the disability world in
India and also – by their own admission – at AIR. The
response has been so overwhelming that we are ourselves
awestruck at the magnitude of the task ahead and the
responsibility before us. We’ve been touched beyond measure by
the letters and phone calls that tell us that we have given a
new use, another dimension, to AIR itself.”
Noted actor-director Revathy Menon, the anchor of the programme,
observes with stirring conviction, “Are you aware that there
are more than 70 million disabled people in India?
In which case, there should, by rights, be a
corresponding wealth of information available to people – on
counselling, guidance, education, jobs, available facilities,
legal rights, human rights, travel concessions ... so many more!
“Yet, most people do not even know where to turn for initial
problems like: ‘My daughter has low vision and needs a school
which is sensitive to her needs. Where do I go? Is a blind
school the answer? Can I admit her in a mainstream school?’
Or, ‘My son is a spastic, a wheelchair-user, and has to appear
for an exam and the hall is on the first floor. The authorities
won’t help, is there something I can do?’”
Scripted in Tamil, Thiramayil Disayil (Towards Ability)
is divided into three principal sections, the first of which is Arivom,
Unarvom (To understand, To realise) that provides useful
information to the person with a disability, to the parent, the
teacher and/or the caregiver.

Since the first step to demanding our rights is to know them,
the Chattam Enna Chollugirathu (What the law says)
section looks into the rights and entitlements that are the due
of disabled people, and their implications. Various aspects of
the Persons with Disabilities Act 1995 are discussed, since it
recognises the rights of disabled people, and spells out the
obligations of the government and the rest of society in
ensuring and promoting the full participation of disabled people
in society. Also in focus is the National Trust Act, which
specifically looks at people with mental retardation, autism and
cerebral palsy, whose specific needs are not covered under the
PWD Act.
In Santhippom, Pesuvom (We meet, We speak), there is
first-hand information from eminent people, disability activists
as well as policymakers, who elucidate about new thinking and
developments in this field. And finally, Revathy Menon answers
one question per week in Neengal Kaetta Kaelvi (The
question you have asked), the help line segment.
The presentation is upbeat and positive. Says Raveendran, “The
idea is to get the disability sector out of the charity mode. We
have to come out of this ‘will you help me?’ attitude of
desperation and helplessness. It is not about being thankful for
what is being doled out but to assert ourselves. And that can
only come from empowerment that again comes from education. That
will remain the focus of this programme.”
Menon says, “A disabled person is a whole human being and
needs to live a whole life – the same as anyone else. Everyone
is part of society and needs to live life to the fullest extent.
And of course, everyone can! All it takes is the thought. The
thought to provide the right environment and barrier-free
conditions – whether by making buildings accessible to
everyone or by providing visual inputs for deaf people or audio
inputs for the blind, making schooling inclusive, providing
opportunities in employment, promoting independent living and
recognising talents. All it takes is the thought. Of course it
has to be put into action and hey presto, we find that there was
a solution to the problem all along!”
Says Pushpam Bright, producer for Thiramayil Disayil at
AIR, Chennai, “We have been able to give constructive
suggestions. For example, it was important to communicate in a
chatty, lively and interesting style. But it has been a learning
experience even for us. We all have sympathy but we do not know
how to improve matters. Ability Foundation has been guiding us
in the correct usage of terms and the manner in which messages
are delivered. We have to be very careful and be politically
correct – we have to emphasise that there is no
differentiation but rather, this is about integration.”
Per-station sponsorship support per programme costs about Rs 700
and across the whole of Tamil Nadu, a programme of this duration
needs only about Rs 4,000 of advertising support. Within the
first six months, the number of radio listeners in Chennai alone
was 1.5 million.
Raveendran benefited from her interaction with Jean Parker of
Empowerment Productions, an independent producer from Denver,
USA. Parker, a visually impaired creator, producer and programme
host of Disability Radio Worldwide, is quoted in an interview in
Success & Ability’ (the Foundation’s bi-monthly
publication) as saying that her programmes, which discuss
disability from a human rights perspective, get a surprisingly
enthusiastic response from non-disabled persons too.
Over the past two years, the programme has broadened its
coverage to include topics such as elections, the right to vote,
overcoming difficulties in voting (for the disabled) and so on.
Topical information like government schemes and their deadlines
are provided well in advance. There are listeners who say they
have heard each and every episode!
Raveendran hopes that upcountry stations will broadcast
translated versions. Ability Foundation is also in the process
of establishing a website designed for 100 per cent
accessibility.
Says Janaki Pillai of Ability Foundation, “For us it is a
great feeling to have come this far and to continue to generate
unstinting support from our listeners. Expansion remains on our
wish list but, for the moment, we are still spearheading
something unique.”
–
LS
Article
courtesy: Women’s Feature Service
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